Social Chime is a communication-based idea, centred around helping businesses and their brands build stronger social capital.
Social Chime believes the development of enduring social capital is the most effective way for brands to genuinely engage their audiences in the pursuit of durable, innovative and constructive sustainability.
For too long, we’ve been undermining social capital with low-grade social debt: it’s as if brands have almost been hedging against the collapse of social capital. Which is a mistake, not least because whilst most businesses see society as their ultimate consumer, brands should see social capital as their primary supplier.
But in this Social Capital Rising Era, brands are uniquely placed to play a leading role in this transformation. Through developing a Social Capital Strategy.
If you think your brand may benefit from a Social Capital Strategy, please read on.